Hidemi Sugino ❍ Exquisite Cakes

9 March 2016

Last week, YY was in town, armed with an itinerary built around food. It’s a good way to travel, if you ask me! Especially in Tokyo, where there is always more food you want to eat than you have stomach space left.

I almost never visit an eating place when I know I’ll have to queue. I also never willingly wake up before 9am. But I did both because of… CAKE. (sorry YY, heh. But I know you also choose cake first!)

We headed to a patisserie which I’ve never heard of: Hidemi Sugino. Apparently, he is really famous, and was crowned Asia’s Best Pastry Chef last year.

One of his creations, the Ambroisie, won him the La Coupe du Monde de la Pâtisserie, an extremely prestigious award in the world of pastry-making. Only 10 pieces of the Ambroisie is made every day, so in order to secure ourselves a piece, we made plans to arrive before the shop opened.

It was a weekday, and arriving at the shop half an hour ahead of it’s 11am opening, I found it devoid of people.

Or so I thought.

I was taking photos of the store front from opposite the road, and the moment I crossed over to peer into the shop, a lady silently materialized beside me and asked if I was queueing.

“Um… yes…?” I answered in Japanese, while furtively darting my eyes to the side to check if I was somehow blind enough to miss a gigantic line snaking across the estate.

Nope, not that blind yet.

“The queue is here”, she gestured, and I followed her into a… garage.

No, not kidding.

There were only the two of us (yes! I was #2!) and I glanced around the garage, still in disbelief, when she helpfully pointed out, “The red cone marks the start of the line.”

Ah… silly me. How could I not have seen it? An absolutely normal cone, with no signs whatsoever, as an indication to show that we are to queue in the garage. Now it all makes perfect sense. NOT.

It was also at that exact point in time I decided I had to write this post for all future cake-goers so they won’t have to go through the same feelings of confusion as I did. You’re welcome. I wasn’t the only confuzzled one too, because many people who came after were pacing in the front of the shop while casting curious glances at the little party in the garage.

At 11am, the staff came out to invite us in, and by then there were about 10 people in the queue.

We quietly filed into the shop and when I laid eyes on the showcase, I found myself panicking slightly. Neat rows of gorgeous cakes, each one looking as delicious as the next. How does one even begin to choose?!

p.s.: No photos are allowed, so regrettably, I cannot show you how delightful the showcase was. Maybe next time, when I’m not overwhelmed by the cakes and retain enough presence of mind to sneak a shot…

We decided to order three cakes between the two of us. One spot was reserved for Ambroise, obviously. YY picked Marie, and I picked オンフルール (I think it translates Honfleur, but I’m not sure)

We both picked purely based on looks haha! The descriptions were all in Japanese and there simply wasn’t time to examine and deliberate over the cakes, not when I imagine the stares of the others behind must be burning into my back. I did read that Honfleur had apple sake in it, which I thought was interesting!

The star of the shop, Ambriose (760 yen)

Dark chocolate mousse, pistachio mousse and raspberry jam on a chocolate sponge base

Marie (we didn’t know at the point when ordering it, but it is one of the shop’s bestsellers) (680 yen)

Wild strawberry mousse and a pistachio mousse center

Honfleur (?) (680 yen)

Apple sake mousse with cassis mousse and sautéed apples in the center. Dried apple skin accents on the top.

Each of the cakes isn’t very big at all, and will fit comfortably on my palm. Just thought to add this piece of info in because when I showed these photos to my Japanese friends, they were shocked by how small they were.

In order of personal preference, I like Marie best because it’s flavorful but so, so light! I could eat this forever.

Ambroise is rich but nicely balanced by all the complex layers and doesn’t feel jelat at all. It didn’t score first place probably because chocolate cakes are just not my personal favorite (even though I love chocolate dearly!)

Honfleur packs a powerful alcoholic punch from the first bite. I was quite surprised because I didn’t expect it to be so strong. I think people who drink will appreciate the cake more than I did. It is a definitely unique cake though.

I don’t have the fancy vocabulary of a food critic/blogger, but even without dressing up the words, the message is simple: These cakes are good. Really good. Even though I don’t love everything I tried (I truly only love Marie), the exceptional quality and standard of the cakes is clear to see (and taste!)

If you like mousse-based cakes, it’s most definitely worth a trip to Hidemi Sugino when you are in Tokyo!

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Closed on Sun & Mon + others
(check FB page for calendar; pink = closed, purple = closed for a short period)

3-6-17 Kyobashi, Chuo-ku, Tokyo 104-0031
Kyobashi Daiei building 1F
Nearest station: Kyobashi (Ginza line)


  • Reply nico 10 March 2016 at 12:35 pm

    wowwwww OMGGGGG

  • Reply yy 12 March 2016 at 3:24 pm

    MMMM looking at your photos has reminded me of how delicious these cakes were. And don’t worry, the reason I woke up early was for cake too lol. One day (ie when I marry my hypothetical Japanese boyfriend) when I can spend a loong time in Japan I’ll go there until I try every cake in the display and decide on my favourite…

    • Reply Rin 16 March 2016 at 12:50 am

      I wasn’t worried at all. I trusted that you’d choose cake over me LOL
      Let me know when you finally have a favorite! And you will invite me to your wedding, won’t you?

  • Reply zhen 15 March 2016 at 1:17 am

    Omgosh I want a piece of cake too!! Now!!! :( *Inderts my fave LINE rolling emoticon bahahaha

    • Reply Rin 16 March 2016 at 12:48 am

      LOL you know I replace James’ face with your face when I see that sticker, right?

  • Reply Zhen 16 March 2016 at 5:03 pm

    Bahahahhaa okay T_T”””””

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